What is the impact of WhatsApp on Marketing and Sales? – Study by RD Station

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WhatsApp is the messaging app that has become one of the most popular in the world. With over 2 billion monthly active users, it’s no wonder businesses are clamoring to use it for marketing and sales.

I ask you: do you know how to unite Marketing and Sales in the “same place to reach the goal”?

Well, we are here today to find out. Today we will talk WhatsApp Number Database about WhatsApp, and how it impacts and attracts new customers with revealing, real data from our user and rich in ideas for you to use this great tool. From attraction, from the Inbound Marketing Methodology, to the sales process.

Welcome!

Study on WhatsApp confirms its solid use as a Marketing and Sales tool
As a lead generation channel, the WhatsApp Button on the website exceeded total conversions on Pop-ups by 26% in 2021. Users who keep their CRMs unified have business conversations via WhatsApp and can close up to 40% more sales.

Statistics show why WhatsApp cannot be ignored as a Marketing and Sales tool :

In 2021, there were more than 8 million conversions on the WhatsApp Button
This number was 26% higher than pop-up conversions.



Managing negotiations in a sales CRM without leaving WhatsApp Web helps you close up to 40% more business opportunities.
At some point you may have thought that consumers' preference for maintaining communication with brands through WhatsApp messages is growing every day. Right?

Well, that's a general perception that starts with the increase in daily use of the app. It turns out that WhatsApp ends up showing us that it is one of the most effective tools for businesses .

This surge in WhatsApp usage has been going on for some time now:

According to Statista figures, by 2021 WhatsApp was the most popular instant messaging app with approximately 2 billion users worldwide, followed by Facebook Messenger with 1.3 billion.
The rise of WhatsApp Business is no secret. In Colombia, for example, 74% of WhatsApp users use it to make purchases of items in more than 30 categories.
In 2020, this was no longer an option. The pandemic's health restrictions required remote connection. With millions of users growing year after year, WhatsApp already had specific versions for brands, automation and payment solutions even between individuals.